Jim's Blog

Real Estate Investors LOVE This Loan!!!

OK, this is a banner ad for my company J. Eggers & Associates.  You can use it to attract Real Estate Investors.  Just give me a call at:  239.878.7873 and I'll send you the links with the banner ads.  I'm telling ya... Real Estate Investors LOVE This Loan!!!

They love it because...

• Rates Start At 2.5%
• Our Stock Loan Is NON-Recourse
• No Income Verification
• No Credit Check
• Up To 80% LTV Of Portfolio
• Funding In Days... Turntimes Are 7 - 10 Days

This is a great resource for the Real Estate Investor because, they can tap their assets for short term needs while protecting the asset for long term gains... retirement, etc..

Give me a call and I'll send you the banners.  Put them on your website and start attracting Real Estate Investors today!!!

I Recommend - Eat That Frog! Training Kit...

Brian Tracy has put together some of his most powerful time management programs for this timely training kit! - Check it out!!!

Business is harder than it used to be—people in every industry (not just Real Estate) have to work smarter and harder to show that they deserve to be there.

If you don't have the skills to perform for your company and prove that you are the best asset for them, you may be left behind.

Success is Predictable
Brian has been studying successful people for over 40 years. He has found that the number one thing they ALL have in common is that they have great time management skills.

This new training kit—based on the best-selling book Eat That Frog!—will teach the skills and techniques needed to not only survive in this changing economy, but also thrive.

The Eat That Frog! Training Kit includes:

• Eat That Frog, 2nd Edition - 168-page book - Your most challenging task is the one you are most likely to procrastinate on -- but it's also the one that will have the greatest positive impact on your life.
• How to Master Your Time - 6-CD Program - Brian will teach the philosophy of time management, to help internalize it, and to help you develop a belief system that will make every minute of your day more efficient.
• The Life Planning Process - 44-page book - When's the last time you actually wrote down what you wanted to accomplish, planned how to accomplish it and actually followed through? This workbook will help you do just that.

Upgrade Your Time Management Skills With Brian Tracy's Eat That Frog! Training Kit!

Jim's Journal - How To Use AUDIO GENERATOR (Video 1)

Hey Everyone...

A colleague of mine "Adam Price" shows you just how easy it is to implement "Audio Generator".  You can implement it into your online marketing efforts today... it's that simple.  Now, remember... "Audio Generator is not just for Realtors / Real Estate Agents... many marketers use this fine product by Armand Morin.  I think Adam does a nice job of breaking it down for you so, watch the video... then click the link here to get your Free 21 Day Trial started.

Talk Soon!!!

Realtor Marketing Tips - 5 Ways That Realtors Can Use Audio!!!

Have you ever thought about adding audio to your website or blog?  You should.  While great copy does a good job of selling your services and products, audio will amplify the effect of your words.

Audio gives you a more personal connection with your Web visitors.  Social psychologists tell us that humans are more likely to trust you if they can both see you and hear you.  And prospects are more likely to buy from those whom they feel they know, like, and trust.

So let's think about how you can build that instant rapport with your clients and prospects.

What Could A Real Estate Agent Do With Audio?

There are unlimited possibilities of what can be done with audio on websites and in e-mail, but here are five simple ideas to get you started.

1.  Greet Yours Sites Visitors.  Welcome first-time visitors to your site with your own voice.  It's a much warmer welcome than text alone.

2.  Create a Series of Audio Seminars.  Audio learning is hot!  Teach your audience via your voice instead of just words on the page.  Think about developing a series of mini-audio lessons for First Time Homebuyers.  Or, you could make series of seminars for Home Sellers and FSBO’s.  Your prospects could upload your audio to their MP3 Player and listen to YOU in their car.

3.  Create Audio Testimonials.  Chances are you probably have 5 to 10 people in your database right now, who have purchased a home from you in the past… have had a positive experience… and who would love to record an Audio Testimonial.  Think about the impact that would have on your site!  Prospects would hear raves from dozens of happy and satisfied clients!  Talk about instant credibility!

To read the rest of this article in its entirety...

Click here.

It was kinda long, so I posted it on the AskJimEggers.com site:)

Jim's Journal - #1 On Yahoo, #1 On BING and #2 On Google!!! Let Me Show You How I Did It!!!

Hey, that's not a bad day at the office!!!  Let me show you how I did it.  I reveal these kind of secrets and more in my weekly eZine... RE-Weekly.  Get your site to top of the search engines today... subscribe to RE-Weekly!!!

Click Here

Jim's Journal - 3 Steps To Help You Get Started With Article Marketing!!!

Do you have trouble getting started writing an article? One of the toughest obstacles in article writing is actually starting the article writing process. No matter how many articles we write, it is something we want to avoid because we sometimes don’t know where to start. Since article writing has become a form of marketing that almost anyone can do and afford, now is the time to take on this challenge head on.

Creating an outline is one of the best methods to use when writing an article. Having an outline provides a foundation of your article. In other words and outline gives you a starting point from which you can build into a story. An outline will make the article writing process easier and faster.

1.  Brainstorm

To start off your outline, brainstorm and jot down your ideas. Set up about a 15 minute time frame and write freely. Try not to over think when you are writing down your ideas. This process does not have to be formal so write freely. Think of some ideas you would like to cover and supporting points for that idea. Review your notes and now organize your outline.

2.  Organize the Outline

When you organize your outline, identify and ensure the purpose of the article. The purpose of the article should help you figure out the introduction of your article. Then identify key points of your article. Now that you have a frame for that article, you need to come up with ideas supporting those key points. As you come up with more supporting material your outline will build and you’ll have an expectation of the length of the article.

After this process you should have an outline of all of your paragraphs (i.e. the body of the article). You now need to outline a conclusion. The conclusion outline should be similar to the introduction of the outline and supportive of all the main points of the outline.

3.  Create the First Draft

Now you should have enough material for a first draft of the article. Your draft should be a similar process to your brainstorm. Just write. Don’t worry about being perfect. Think of it this way, no one will read your first draft. Plus, you will be refining the draft into an article. As you move through this process, you will see the article form.

Always refer to your outline and let it serve as the central point to your article. From my experience it is very easy to move away from the purpose of your article. Your outline will keep you on track to the purpose of the article (is you use it).

An outline does not only provide a plan for your article it serves as a way to get started with writing the article. Your outline skills will be something you will refine with practice. You’ll build momentum to creating the first draft of your article. You will eventually trust your self and become a very productive tool in writing articles quickly and effectively.We'll be covering more of this exciting topic of Article Marketing in upcoming posts and in my eZines.  If you want to get a jump start on this Marketing Strategy... I recommend subscribing to "I Write 4 U" - it's my eZine that takes this method to the next level.  As the name implies... I do write for you articles that are geared for and targeted to FSBO's, Homeowners, First Time Homebuyers and more!  You can learn more about "I Write 4 U" by clicking this link below... talk soon!!!I Write 4 U (Learn More)

Jim's Journal - COOL FREE STUFF!!!

Well, I did a survey not so long ago when I asked Agents around the country... What was the number one issue they were all facing in today's Real Estate Market!  At the top of the list was their Internet Marketing concerns.  Most Real Estate Agents want to and should want to focus on selling their services.  An Agent only gets paid when they sell Real Estate... ie House, vacant land, commercial property... what ever!!!  But this one issue still looms for many.  75% of ALL Real Estate transactions are first generated from internet sources!!!   So, what do you do if you don't have a clue about the internet or websites or SEO or keywords etc.?  You're left saying to yourself - MAN no one told me I have to be an INTERNET GEEK!!!  I just want to sell Real Estate!!!Alright... don't get all worked up!!!  I'm HERE TO HELP!!!  I just recently put up TWO NEW PAGES on the AskJimEggers.com site.  And what I tried to do was SPILL MY GUTS on Internet Marketing Resources and Tools that would help the Newest Of Newbies and the most seasoned Internet Marketers!!!  The first page I put up is all about product REVIEWS that I have spent hundreds (if not thousands) of dollars to really take the edge off of YOU having to research different Real Estate Programs and Products... you know - which ones work, which ones don't (SAVE YOUR MONEY) and the ones "I Recommend."  So, if you haven't been there yet - go there NOW and check out the (REVIEWS).The second page I put up on the AskJimEggers.com site is called... you guessed it "COOL FREE STUFF."  My goal here is to keep adding to this massive list of FREE Internet Marketing TOOLS.  Because, unless you are an Internet GEEK like me... you don't have the TIME to spend FINDING all this COOL FREE STUFF!!!So, really what it boils down to is saving YOU (TIME & MONEY)!!!  Please take a peek this week and make sure that you bookmark these two awesome resources!!!

Talk soon.

I Recommend - "BPO REO Business Kit" FREE VIDEO REVIEW!!!

Hey Everyone,I've been getting a lot of you asking the question... "How do I get a list of REO's in my market place?" So, I did a couple of reviews here most recently and found this product by Anthony Aries.  CLICK HERE and this link will take you to my review page.  Once you get there... WATCH THE FREE VIDEO REVIEW and then.... "I Recommend" that you get Anthony's course!!!Talk soon.

I Recommend - "Sold In 21 Days"

Peter Iannnelli is my home selling savior. That's all I can say. His book, "Sold In 21 Days" is in my personal opinion as a frustrated home seller the most brilliant idea for selling a home in a buyers market that I have ever seen.

There are two things that Peter focuses on that you may not even have thought of ( I know I didn't.):

The first is the actual ad you place for your house. The standard ads don't work in a buyers market. You know the ones I am talking about. Where you simply state what kind of house it is and how much it's going for. Forget it. You might as well just throw your money out the window. You have to place a certain kind of ad and use a certain kind of strategy for pricing your house. I would have never thought of it, but this guy did and it's pure genius.

The second thing is HOW you actually go about presenting your house to the public. This is another area where the standard way isn't going to work. You have to think outside the box here and this guy does it brilliantly. Once you read the book you will understand everything.

So please do yourself a favor and buy the book.  I promise you that if you use this genius system, you WILL get your houses sold for the prices that YOU want.  WATCH THIS FREE VIDEO first, then click on the link at the right side of the video.  It's all guaranteed - you have nothing to lose.

Talk soon.

Jim's Journal - #1 On YAHOO... #1 & #3 On MSN... AND #8 On GOOGLE... FIND OUT HOW I DO IT!!!

This week in my "RE-Weekly" article, I will reveal my #1 SEO Marketing Tool!!!  This is the tool that I use to get my AskJimEggers.com site ranking so high with the search engines.  Imagine your website or blog pulling those kind of numbers.  How many extra home buyers would that get you a month?  Well, I will be spilling my guts in this week's issue of "RE-Weekly."  If you're not a subscriber yet... Click Here on this link.  Talk soon!

UPDATES... Are CASH Offers BEATING Your Financed Offers?

Of course they are!!!  It's the bird in hand.  But, where does the cash come from?  I here it all the time.  I'll ask a Realtor... does your client have financing all set?  The answer that I often get... He's a cash buyer.  Think about that now... who has a couple of a hundred thousand just laying around?  Is the money under their mattress?  Of course it's not.  It's in some sort of a relatively liquid investment vehicle!  Real Estate Investors are poised right now to POUNCE on these rock bottom priced REO's.  You're seeing it happen right before your eyes and you're wondering to yourself - How does that agent present so many cash offers.  Where are those agents finding the Real Estate Investor with BIG cash to scoop up little REO's?  I'll tell you where... until just recently, there has been no real viable way for an investor to liquidate their stock portfolio.  A margin loan was and still is to risky.  And with banks tightening like they are... investors have turned to creative financing options.  They are tapping into what's called a "Stock Loan" or a "Securities Based Loan."  This type of loan allows them access to fast cash at rates that are often in the 2.5% - 4.5% range.  Their stocks and securities are the collateral.  The loan has limited recourse, which means - if they pay it back... fine.  If they don't pay it back... the bank just keeps the stock that's pledged.  Well, this is some of the cheapest money out there right now!  No credit check, no income verification, no employment verification... only the portfolio.  Foreign Nationals are all over this!

So, how can you get to these poised Real Estate Investors?  Offer them my "Stock Loan" through my company J. Eggers & Associates.  You can market this type of loan and even get paid a commission when the loan closes.  There is no RESPA violation because the loan is not secured by a house.  Once their "Stock Loan" closes, then start presenting your own CASH OFFERS to the banks for these tiny REO purchases.  You'll make money on that end also.  It's that simple.  You can learn more about my "Securities Based Loans" ie. "Stock Loans" and how you can partner with me (offering this type of loan), by going to the link at the top of the AskJimEggers.com site.  You can also go straight to the new JEggers.net site.  The link should take you there... talk soon.

Jim's Journal - Round Up Your HIGH END INVESTORS!!!

That's right... round them up now.  There are a few products that allow Real Estate Agents to indirectly make some quick money.  It's important that you become aware of how these HIGH END investors are making cash offers on residential real estate.  One of the hottest loan products on the market right now is a securities loan.  These loans allow someone to get money at incredible rates with no verification of income, credit, etc.  There are no strings on the money- you can use it for anything.  All you need is a substantial amount of assets in stocks, bonds or treasuries and there are plenty of people who still have that.

 

It is easy!  Get one simple statement showing the asset, like a quarterly report, and send it in.  Within 2 days, we will have a contract.  Once the client signs that, they get funded in 7-10 days.  I have 2 of these closing this week, total fees to the agents are $45,000 for those two!  The rates on both were under 5%!  That is some of the cheapest money available!  With no credit check or income verification!  They keep ownership of the securities, and if the stock goes up... they get all the benefit.  A lien is placed against the stocks/bonds or treasuries, so they cannot trade them for the duration of the loan.  But unlike a margin loan, the loan cannot be called if the stocks go down in value.  It is a safe way of tapping the asset for short term needs while protecting the asset for long term gains, retirement, etc.  When they pay the loan off, the lien is released!

 

This money could be used for a developer to finish construction.  Or a small business to keep afloat until the economy turns.  It could be used to pay off high interest debt, remember, we are often talking rates below 5% interest only.  I AM DOING ONE AGAINST AN IRA FOR MY GOOD FRIEND DR. S SO HE CAN PAY OFF HIS SECOND MORTGAGE AND QUALIFY FOR A 4.875% 5/1 INTEREST ONLY LOAN ON HIS PRIMARY RESIDENCE (need a 60%LTV on that product and his combo of first and second is higher than that).  It can be used by HIGH END Real Estate Investors to grab some cheap homes or commercial properties... the opportunities are endless.  The deal closing this week is for a developer who was building a waterpark and was half done when the bank got taken over by the FDIC.   Because it is half way through construction, there is not a lot of interest among other lenders to get the park completed.  But he has $5 Million in his stock portfolio between himself and his mother.  We are getting him a quick $3 Million to keep the project rolling while we line him up financing to complete the park.  3% to the Agent on $3 Million is not a bad few weeks.  Remember, you just fax me or scan and e-mail me a copy of their securities and I can have them a contract in 48 hours.  How easy is that?

 

So... Round Up Your HIGH END INVESTORS.  The opportunities this loan can bring you for some quick cash and real financial leverage for your clients is awesome!  If you have any scenarios you would like to run by me, just give me a call at 239-878-7873.  Minimum loan is now only $100,000.  Supercharge your pipeline today!  Just call 239-878-7873.  My fax is 239-791-1067 and the e-mail to send it to is jim@JimEggersOnline.com.  Take care!

Jim's Journal - What To Write On A Simple Postcard That Will Bring You A Never-Ending Avalanche Of Customers!!!

Here is one of the coolest tricks I've ever discovered.  It involves using postcards to generate an avalanche of customers for you.

Here's what you need to get started . . .

First, you need mailing list of customers and prospects.

How to compile your list is not the subject here.  I deal with that critical subject elsewhere.  And I'll be covering this subject of how to build your list in a lot more detail in the coming weeks and months. 

The subject here is what to say on your postcard mailing that will produce a flood of customers for you.  It's a pretty amazing little secret.

All you do is print up your postcards and you write something like:
 
Dear Friend:
 
     Would you like to learn an amazing secret that will allow you to buy property for 20% below what everyone else is paying?
 
     If so, all you have to do is call 000-000-0000 and you will hear a free recorded message that reveals some truly amazing bargains.
 
Sincerely,
 
 
John Smith
 
Now that was pretty easy.  Then what you do is you write out a telephone script.  You practice it a few times.  And then you read your script into an answering machine or a voice mail system.  And once you are happy with it, you save it.

Your script will say something like this.
 
"Thank you for calling.  My name is John Smith and I'd like to show you a few properties I have available that are being sold by people who are moving out of the area and so they absolutely must sell right away, no matter what.  One property must be sold by next Wednesday.  Another property I have must be sold by the following Tuesday, July 13th.  I have some other fantastic properties in prime locations in the San Diego area that must be sold by certain dates as well because the owners are moving out of the region.
 
If you'd like to learn more, just call me on my cell phone at 000-000-0000.  I'd be happy to describe these properties to you, and show them to you if this opportunity interests you."
 
Or there might be other reasons you have for why you're able to offer these properties at rock-bottom prices.  But my point here is not to give you your reasons or to write your phone script for you, but to show you the formula.  You'll have your own story to tell, your own reasons and your own deals to offer.

And this message can be pretty long if you have a lot of interesting things to say.  Some of my recorded messages run 10 minutes or more.  It just depends.  Sometimes short and sweet is best.  Sometimes longer is good, if what you have to say is super interesting.  Better short and sweet than long and boring.  You want to create interest and intrigue so they call you.  Don't give them all the details.
 
Give them just enough, so they'll want to call you and find out more. But give them enough detail so that they believe you. 
 
And that's a big part of effective copywriting and marketing.  Tell an interesting story.  And the story should be about why you are able to offer your prospect such a great deal. That's what makes you credible.
 
So once you've recorded your message, you then mail your postcards and wait for the phone to start ringing.  And it will ring if you offer something along the lines of what I just described.  Your prospects will always be interested in getting a bargain -- something at a great price.  The job of your script -- and the story you tell on your recorded message -- is to persuade your caller, your listener, that:
 
1) You really are offering a great price, a bargain they can't get elsewhere; and
 
2) You only have a few properties that fit this special situation criteria.  Once the properties are gone, so is the special one-time opportunity.

So here's why this simple strategy works so well:
 
#1 You are offering free insider information on what you know your prospect is interested in. 

#2  Your prospect is more likely to call if it's just a recorded message than if he or she thinks they're about to be collared by a high-pressure salesman.  The prospect knows he or she can just hang up on the recorded message.  So he or she's much more likely to call.

#3 When your prospect calls your recorded message hotline, he or she sees that you are a good person because you actually delivered what you promised -- information on how to buy some great properties at rock-bottom prices.  And your friendly, casual voice further reassures your caller and puts them at ease.

#4  You really have shown your prospect that you have a great opportunity for them -- but one they'll miss if they do not act now.

And, by the way, the tone of your recorded message is key.  Just tell the story and state the facts.  You should not yell or scream into the phone or the recorder.  You should not sound like a street corner huckster.  Just the story.  Just the facts. Just the opportunity you are offering.  Very matter of fact.  Very calm, reassuring and friendly.

Now isn't that a cool little trick... talk soon!

Have a blessed week!!!

I Recommend - The "RE-WEEKLY" Giveaway!!!

Another Giveaway!  This will be a great opportunity for you to get everyone in your office involved in learning some of the latest and most up to date Marketing Strategies our industry has seen.  You will be able to offer everyone in your office a FREE subscription to "RE-WEEKLY".  As most of you know... "RE-WEEKLY" is FULL of marketing strategies and tips week in and week out.  It's for the serious Real Estate Agent!If you and your office are ready to step up your business and are looking for help with your marketing... this is for you!  The RE-WEEKLY Giveaway starts Monday, June 8th and goes to Friday, June 12th.HERE ARE THE RULES - All you have to do is send me an email with the names and email addresses of 10 or more people in your office.  THEN, I will Giveaway TO YOU any of my other two eZines "I Write 4 U" or "RE-Blogger".  Just let me know in the same email which eZine you would like for FREE!!!This is a great VALUE and an excellent opportunity for you to tap into Blogging and Real Estate Agent - PLR.  If you have any questions, let me know.  Don't miss this this EVENT!!!Get your lists ready... talk soon.

Jim's Journal - Life Is Difficult... BUT!!!

There is still much more opportunity than difficulty. In fact, often, the difficulty is the opportunity. I believe that people like us who are drawn to this industry inherently know we have what it takes to make it in real estate. There is nobody, but you, who can stop you from being successful in this industry.

 

You are in control of the number of sales calls you make each day. You are in control of marketing plans you implement. You are in control of systematically keeping in touch with your previous clients. You are in control of the number of business cards you hand out each day. You are in control of deciding to take your business to the next level. In short, you are still in control. You CAN do this!

The possibilities in this business soon become much larger than the difficulties. Remember, there is always much more business out there than you could ever handle. Your job is to go get it. You CAN do this!

Talk Soon!!!

Jim's Journal - 7 Surefire Ways To Increase Traffic To Your Site!!!

Your online marketing efforts.  To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic. 

So, we all know that in the core of it all, traffic is the most essential thing to a successful online marketing effort. Aside from ensuring that you have homes and your services to sell, and you have your company’s internal organization well taken care of, it would be time to get to the nitty gritty of things, generating traffic.

If you already have a site and you want think that you're not getting the traffic that you're supposed to be getting, then its time to reconsider. If you are contending in these very competitive arena, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.

Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.

To help you out in generating more traffic for your site, here are seven surefire ways to increase your traffic starting from yesterday.

1) Invest in good advertising with search engines

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.

You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of sites feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.

2) Exchange or Trade Links with other sites

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3) Use Viral Marketing

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

4) Search and use proper keywords or keyword phrases for your sites content

Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.

5) Write Articles that can lead traffic to your site

Submit articles to sites that would contain the same subject that your site deals in. If you sell high end homes write press releases and articles about high end homes. Attach your sites description and services at the end of the article as well as the link.  Don't forget the link... If you don't have time to write articles, consider two of my best products to date.  "I Write 4 U" eZine and "Real Estate Agent - PLR" both found on the home page of the AskJimEggers.com site.

6) Join forums and form online communities

Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

7) Lastly, Offer newsletters

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic and referrals.

Talk soon...

Jim's Journal - ARTICLE MARKETING... It's An Affordable Internet Marketing Method!!!

From Overture, a keyword suggestion tool, you will see the millions of searches done to a certain keyword. When these keywords are typed on search boxes of search engines, indexed websites containing articles with those keywords will be displayed. And this is what leads traffic to websites with keyword-rich articles. Yes, the magic word is articles.

Content is king. You can say that again. That is why writing articles is one of the most utilized Internet marketing media today. Internet surfers just can't get enough of information on various fields. Providing information through these articles is a surefire way to drive hot traffic to your web site.

Why is this so? Here are the benefits that writing articles can give your Real Estate Agent Business.

1. It's absolutely free.

Too good to be true? Not. Okay, you have to pay for your Internet Service Provider. That's it. All you need is your thoughts, your computer, and your hands. If you have those, nothing will stop you from typing words that will make you complete that article for your website. On which aspect of that process did you really shell out any cent? Maybe later when your electric bills come.

2. Your website will be noticed in a short period of time.

Submit that article of yours to article directories that get the most web traffic and in no time your web site will be crawled. That is if you don't forget including your resource box or byline.

3. Obtain back links automatically.

When you submit your articles to directories, surely, other websites will make use of your article too. With the copyright terms of your articles, the URL of your website will still be in tact and will subsequently direct more traffic to your website.

4. Improve your reputation.

As a Real Estate Agent and Marketer, if you plainly display just your homes on your website, you will not gain much conversion rate. Conversion is when your traffic converts to sales. You have to show that you are knowledgeable on your field. And what better way to show that than by writing articles that will allow you some bragging rights, right?

Just make your creative juices flow and jot down or key in those ideas quickly to jumpstart your article writing momentum. With those benefits listed above, a writer's block is the last problem you will ever be able to surmount.

FYI - If you really do get writer's block OR you just don't have the time to write... I have the solution.  If you go to the AskJimEggers.com site, there are two products that I have created just for this purpose.  The first product is called "I Write 4 U."  It's an eZine that delivers 2 articles every week.  As the name implies... I write the articles for you.  These articles target specific groups like Past And Present Clients, Sellers, First Time Homebuyers and FSBO's.

The second product is simply called "Real Estate Agent - PLR."  The PLR stands for Private Label Rights.  That means you can make them your own as if you wrote them yourself.  A little different than "I Write 4 U" because you actually get to see the article titles before you purchase AND you can buy the articles in packs of 7 or 9.  Real Estate Agent - PLR is located at the bottom of the home page on the AskJimEggers.com site.

Ask Jim Eggers - What's Black, White And Read All Over?

You guessed it!!!  Jim's Blog!!!  New blog entries coming soon!!!

Jim's Journal - This Friday 4/10/2009 is FREEBIE FRIDAY!!!

What?  Another GIVEAWAY?  Yes, this Friday is FREEBIE FRIDAY!!!  And... here are the rules.  You must purchase an "Article Pack" of 7 or 9 articles from the "Real Estate Agent - PLR" section on the AskJimEggers.com site.  Easy... everyone NEEDS fresh quality content to keep their visitors coming back to their websites or blogs.  You can also make them your own and submit them to Article Directories!!!  Did you know that?

That's the only rule...

Purchase just one "Article Pack" and GET a FREE subscription to the eZine of YOUR CHOICE!!!  That's right any of my eZines... FREE!!!  "RE-WEEKLY"... "I WRITE 4U"... or "RE-BLOGGER."  That's a $364 VALUE!!!  The "Article Packs" are sold in LIMITED quantities so, GET THEM before they sell out!!!

Happy Marketing!!!

I Recommend - NEW Real Estate Agent PLR

This week, I am recommending a new product on the AskJimEggers.com site.  It's called Real Estate Agent - PLR.  The PLR stands for Private Label Rights.  This section you will find at the bottom of my home page (if you scroll down).  What it is... is a collection of articles that will carry a bunch of different topics.  Now, if you are looking for fresh new CONTENT for your websites or blogs... then I recommend you go there fast because NOW you can get 7 articles for $7.  Each article is about 350 words or so long (most in the 400+) range.  Anyway, you NEED fresh new content to keep visitors coming back to your sites.  Post a comment here and let me know some other topics you'd like to see me write about.

Happy Marketing!!!

Jim's Journal - My 2-2-2 Principle!!!

This morning when you opened your email inbox, did you notice that some emails immediately jumped off the page at you, demanding your attention? Maybe there was a message from your boss, something from a coworker or a key customer that needed your assistance, or a newsletter from a store that you love.

Some emails get your immediate attention, while others are flagged for later or go relatively untouched. A compelling subject line can make all the difference.

Most of us just don't have time to get to every email message. We all live in this reality. We all play the same game of managing our inboxes and flagging emails that we'll "get to later" -- I call this the battle of priorities. We all play it, and as a marketer, you can win that battle.

When someone first gets your email, you have on average three seconds to get them to open it. The first second is spent on the From line, recognizing who sent the message. From there, you have just two more seconds to compel them to open your message with your subject line. That is why I came up the 2-2-2 Principle:

• You have 2 seconds.
• The first 2 words matter the most.
• Answer the question "Why does this matter today?"

How to Write 2-2-2 Subject Lines that Deliver Results

We've covered the fact that people spend about two seconds reading an email's subject line. The other reality is that the first two or three words matter the most because sometimes that is all people read before deciding to open the message now or put it off until later. It's important to front-load your subject line with the most compelling part of your message. (Note: most mobile devices, like Blackberries and iPhones, can only show 14 characters for the subject line.)

As an example, in my inbox today I received an email from a favorite charity -- let's call it Florida Helps the Homeless. Their subject line was "March Newsletter." I also had an email from my wife and one from a customer -- those two won the battle of my priorities this morning. I care about the homeless organization very much, but the others compelled me with their subject lines while "March Newsletter" did not.

I might have been more apt to open FHH's message immediately had their subject line said "Tomorrow: Need 3 Hammers -- Can You Help?" The words "Tomorrow:  Need" at the beginning of the message answers my question, "Why does this matter today?"

Applying 2-2-2 to Your Subject Lines

Here are four tips you can use to make your subject lines 2-2-2-friendly:

• If you have multiple topics, highlight the most compelling or time sensitive one in the subject.
• Use numbers to get attention. For example, "20 Seats Left for Friday," "Top 10 Tax Tips," "5 Green Things to Do Today," "3 Reasons Your Jeans Don't Fit," etc. When used to support your content and call to action, numbers can add greatly to your open rate.
• Create a sense of time sensitivity with terms such as "RSVP," "Today," "This Weekend Only," and words like "few" and "limited" -- but stay away from the word "free" in your subject line. (See sidebar)
• If you're using email marketing to stay in touch with your customer base but do not have a time sensitive message, try tying your subject to a current event to give your message a relevant angle. "Tax Time, the Stimulus Package, and You" or "Everyone Is Going Green -- You Can Too" work better than "Joe's Real Estate Newsletter," for example.

2-2-2 in Action

I recently coached the Houston Arboretum on the 2-2-2 Principle, and saw the organization increase its event attendance by 35 percent by changing subject line from "Upcoming Adult Classes" to "Few Spaces Left for Eco-Friendly Wine Class." The Arboretum enjoyed a similar boost in response rate by changing "Children's Classes" to "Limited Spaces Available for Children's Classes." I also dramatically increased attendance at my own training program by changing my subject line from "Upcoming Classes in Florida" to "12 Seats Left for Florida Email Marketing Class." The 2-2-2 Principle really works!

Remember, you don't have to be pushing an event to use the 2-2-2 Principle. And you don't need to use an urgent message every time you send an email. But you must give your audience a reason to put you at the top of their priority list today or other items in their inbox will instead take precedence. If you cannot answer why your email matters today, you should stop and find a way to make it matter.

We're all busy -- sometimes too busy to open and respond to hundreds of emails. If you can find a way to make your subject lines timely and relevant to your customers' lives, then people will have more reason to open your emails. Keeping the 2-2-2 Principle in mind will help you win that battle of priorities and more people will open your emails.

Sidebar:

Spam Filter Triggers to Avoid in Subject Lines

Deliverability is the first step to getting noticed. Find alternatives for the Subject Line No-Nos below to make sure your communications aren't swept into spam filters.

• Sale
• Free
• Advertisement
• $$$$$
• ALL CAPS
• Excessive Punctuation

Hey, hope this helps you...

Jim

What's Black And White And Read All Over?

You guessed it again... "Jim's Blog."  New Bog entries coming soon.  Guaranteed to knock you socks off!!!

Ask Jim Eggers - What is the most efficient, non-pushy way to market?

An awesome question... and I'm going to answer it in a general way without going into marketing specifics.  But, being pushy will certainly alienate a large number of people; in fact, it’s one of the things I recommend you NOT do! You want these contacts to be long-term relationships, not just a quick sale to boost your profits for the current month. Let them know what problems you love solving, and that if there is something you can’t help with you will find someone who can. You want to keep in touch with clients and referral sources alike, letting them know you honestly care about them and their well-being. This can be done with an email asking them how their day is going, giving them a quick call to say “hi”, or sending a handwritten note. Remember, the point is to be personal and sincere, not to request additional business.  There is a time and a place for that!  If you haven't yet subscribed to my eZine "Realtor Weekly" - inside this weekly publication I cover many cost effective marketing strategies.  It's CHEAP also... only $7 / month.

This Friday Is... FREEBIE FRIDAY!!!

OK, a NEW Giveaway!  This Friday... One Lucky person will get to choose from any of my products and get that product absolutely FREE!!!  On Friday at 5:00 PM EST, I will at random pick the winner.  Now, I know that today is Wednesday... and that doesn't leave you a lot of time.  You have (2 Days) to enter for YOUR chance to WIN!

Here's the Rules:

Enter once by posting a comment here on "Jim's Blog."  Your comment must include your Name and Email Address.  Enter twice by posting your "Marketing Idea."  I love to read what other Agents are doing out there in real time.  So that's it... the winner will be able to choose one of my products!  It doesn't matter which one.  Any eBook... any eZine or any eCourse!!!  FREE!!!!  Good Luck:)

Learn How To Get Massive Traffic To Your Blog!!!

I usually don't do this... but, I going to say it.  YOU NEED TO GET THIS BOOK!!!  Because inside this book, I spill my GUTS on the topic of "TRAFFIC GENERATION."  Not just ordinary traffic... "MASSIVE BLOG TRAFFIC!"  You know that I am a firm believer in the fact that I feel "Every Realtor Needs A Blog."  Just ask the subscribers to "RE-Blogger."  But going beyond the basic positioning for IM success, let me implant this little phrase for you.  I want you to burn this into the forefront of your brain. 

TRAFFIC = $$$,$$$

Without traffic, you don't even have to worry about CONVERSIONS, because there will be nothing to convert.  No deals in the pipeline.  No listing appointments.  No Homebuyers to show your listings to... at least from your online marketing efforts.  It's that simple.  And even if you don't have a blog, you can apply these marketing strategies to your current site.  Inside this ebook, I reveal every secret I know.  I show you how to get all the free advertising your blog(s) can handle.  So, that's why I say... you need to get this latest ebook of mine today.  Go right know to the home page of the AskJimEggers.com site and scroll down to the bottom of that page.  Get "Massive Blog Traffic" Today!!!